Excelsior Correspondent
JAMMU, Dec 22: Allure, an exemplar fashion store in Jammu known for its iconic and stylish fashion clothing and accessories, marked its first anniversary celebrations by successfully attempting for Guinness world record for longest fashion show in association with Vickrant Mahajan (Yes Thank You Universe).
The attempt was exultation and was accomplished with over 25 hours of fashion show starting on December 20 at 2:30 pm and concluded on December 21 at 3:50 pm. The recording for the same has been submitted to the Guinness Records, UK for approval. Present Guinness world record for longest fashion show is for approximately 24 hours and was recorded in Miami in 2014.
The show depicted the strength of woman acknowledging the sovereignty of character of women through the theme “I am grateful to be a girl.” The show had 25 rounds in total which showcased different facets of womanhood like ‘I am Confident’, ‘I am Committed’, ‘I am Caring’ and many more.
These intrinsic worth were being captured by designs of Allure by Guriya Handa and Tarish Jain and were titivated by style icons, models across the nation and prominent figures including Meenu Mahajan (Reigning Mrs India, Exquisite 2016-17), Sherlin Seth (Top 25 Femina Miss India), Ashima Sharma (Miss IAWA) and amongst others were Shumona Mukherjee Mathur, Inakshi Maghu, Akanksha Sharesht, Vanshika Verma, Ankita Choudhary, Huma Irshad, Vineet Sharma, Vinapni, Pari Kour, Iram Sheikh, Shivangi, Sakshi Thakyal, Priya Juhi Jha, Arpana Supreet Kour, Mona Tamanna, Mehak, Nitika, Radhika, Savita, Payal Manhas and Ananya Handa.
“I feel on top of the world and words can’t express the feeling to be such a part of the grand and historic event. I thank my friends and family for their unceasing support and thank Vickrant, my models, the videographers, the sponsors and each and every being involved with it and overcoming the intricacies together have made the victory more special for all of us. I on behalf of Allure congratulate all for their contribution in this successful attempt,” Guriya added.
The sponsors to the event were Tiny Tots Higher Secondary School, Ch Shankar Shah Jewellers, Surya Milk, Sainik Farms Banquets, Naturals; the beauty salon and Spice Food Court. The event managers to the show were Trived Event Management and the videography and photography partners were Navdeep Multitask Productions and Madras Studio.
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