Administrative Secy chairs meeting on Strengthening Operations and Management of Brand Ladakh Showroom in New Delhi

Excelsior Correspondent

LEH, July 7: Administrative Secretary, Industries & Commerce Department, UT Ladakh, Himanshu Gupta, chaired a comprehensive meeting with entrepreneurs, designers, artisans, and officials to deliberate on the effective operation and management of the Brand Ladakh showroom in New Delhi.

The meeting aimed to formulate a collaborative strategy to transform the showroom into a vibrant marketing and promotional platform for Ladakh's premium handicrafts, handloom products, pashmina, traditional crafts, and other indigenous products.

The meeting was attended by representatives of several prominent Ladakhi enterprises and brands, including Namza, Metal Craft, Superb Ladakh Pashmina, Nomadic Woollen Mills Pashmina, Virtually Zanskar, and entrepreneurs from Kargil, among others. Senior officers of the Industries & Commerce Department also participated in the discussions.

The Administrative Secretary informed the participants that, under the vision and guidance of the Lieutenant Governor of UT Ladakh, the Administration is committed to revamping the Brand Ladakh showroom in New Delhi into a vibrant and professionally managed platform for promoting authentic Ladakhi products.

He stated that the initiative aims to strengthen the Brand Ladakh identity, improve market access for local artisans and entrepreneurs, and create sustainable business opportunities by showcasing the region's premium handicrafts, handloom products, pashmina, traditional crafts, and other indigenous products in one of the country's largest consumer markets.

During the meeting, the Director, Industries & Commerce, informed the participants that the UT Administration would provide a 50 percent transport subsidy for products collectively dispatched to the New Delhi showroom, thereby reducing logistical costs and encouraging greater participation from local entrepreneurs.

Officials informed the participants that housekeeping, cleanliness, maintenance, and other support services would be managed professionally so that entrepreneurs could concentrate on product development and sales.

Discussions also covered showroom interiors, display systems, space allocation, and methods to enhance the overall customer experience while preserving the identity of Brand Ladakh.

The Administrative Secretary appreciated the valuable suggestions and assured the participants that all recommendations would be carefully examined before finalizing the revised operational framework.

He also informed the gathering that the Administration is actively working towards strengthening the Brand Ladakhidentity, expanding market linkages, and facilitating Geographical Indication (GI) registration for eligible products to further enhance their market value and authenticity.

He requested the entrepreneurs to submit any additional suggestions or proposed modifications within the next two weeks so that the revised management model can be finalized in consultation with all stakeholders.

Gupta also emphasized that payment systems should be transparent, with sales proceeds being credited directly to the respective entrepreneurs' accounts through a digitally integrated mechanism. Participants additionally suggested showcasing traditional Ladakhi pottery and other emerging craft products, to which the Administrative Secretary responded positively, assuring that the proposal would be examined as part of the showroom's expansion strategy.