EDITORIAL

Our Mohan Joshis

Saeed Mirza's Hindi film "Mohan Joshi hazir ho" comes to mind this Sunday. Joshi represents an ordinary but tenacious person living in a chawl. He pleads with the landlord to repair the building which is crumbling. The landlord instead wants to demolish it and construct a skyscraper which is possible only if all his tenants quit. His aim is to make lot of money. A dejected Joshi then goes to the court of law only to learn that it is not so easy to get justice. He comes across the hollowness of the system. One day a judge inspects the building. To mislead him the clever landlord puts up temporary supports to camouflage as if everything is right. The angry Joshi acts and removes the short-term props as a result of which the entire structure falls in a jiffy. There is no dearth of Mohan Joshis who are breaking their head against the existing dispensation. One is reminded of their plight in the wake of a report that a criminal case registered in Billawar in Kathua district in 1959 has been decided in 2005 --- after nearly half a century. By this time the complainant has passed away. The co-complainant too is no more. The accused who was arrested 44 years after the complaint against him was lodged to be released on bail is now an old man with deteriorating health. Worse still, the entire record of the case is missing. Given these peculiar facts the High Court on being approached has quashed the proceedings leaving it for the trial court to formally discharge the accused person's bail bond. There are two points that can't be missed ..more

Should Congress and
BJP merge?

By Kedar Nath Pandey

Unconventional wisdom is rarely honoured. But what is happening in India in political permutation and combination is a rarity as yesterday’s friends and . ...more

Understanding the past

From Arun Nehru

As a student of History and having studied at La Martiniere School in Lucknow and spending a great deal of time studying and being surrounded . ....more

Karan Singh's ‘solution’, Omar Abdullah's ‘formula’
TALES OF TRAVESTY

By Dr. Jitendra Singh

It made an interesting if not hilarious reading. On the same day, same newspaper, two honourable gentlemen from the State hogged the headlines ....more

Tourism development
in Jammu

By M N Sehgal

Rajya Sabha has been informed that the Jammu & Kashmir Government has fixed a target of half a million domestic and 30,000 foreign tourists in the Valley during this year (Excelsior........more

EDITORIAL

Our Mohan Joshis

Saeed Mirza's Hindi film "Mohan Joshi hazir ho" comes to mind this Sunday. Joshi represents an ordinary but tenacious person living in a chawl. He pleads with the landlord to repair the building which is crumbling. The landlord instead wants to demolish it and construct a skyscraper which is possible only if all his tenants quit. His aim is to make lot of money. A dejected Joshi then goes to the court of law only to learn that it is not so easy to get justice. He comes across the hollowness of the system. One day a judge inspects the building. To mislead him the clever landlord puts up temporary supports to camouflage as if everything is right. The angry Joshi acts and removes the short-term props as a result of which the entire structure falls in a jiffy. There is no dearth of Mohan Joshis who are breaking their head against the existing dispensation. One is reminded of their plight in the wake of a report that a criminal case registered in Billawar in Kathua district in 1959 has been decided in 2005 --- after nearly half a century. By this time the complainant has passed away. The co-complainant too is no more. The accused who was arrested 44 years after the complaint against him was lodged to be released on bail is now an old man with deteriorating health. Worse still, the entire record of the case is missing. Given these peculiar facts the High Court on being approached has quashed the proceedings leaving it for the trial court to formally discharge the accused person's bail bond. There are two points that can't be missed in this instance. In the legal battle that had lasted 46 years the accused would have undergone the maximum imprisonment of five years and fine had he been found guilty. Instead, he had to undergo the trauma for a longer period. The complainants on the other hand died taking along with them their hope of getting justice. Is this not an apt example proving the old adage: "justice delayed is justice denied"? This brings us to the wider issue of millions of court cases pending across the country. Justice Ranganath Misra had said: "Failure of the judiciary to deliver justice within a time frame has brought about a sense of frustration among the litigants. The oft-quoted statement that 'justice delayed is justice denied' is being pointed out from every nook and corner of this large country. Human hope has its limits and waiting too long in the current life style is not possible". The Srikrishna Commission that had probed the Mumbai riots of the early nineties came to conclusion: "There is continuing cynicism in the minds of the public that the criminal justice administration system is skewed; innocent people are punished, while the influential and moneyed invariably get off. There is imperative necessity for dispelling this impression, not by mere propaganda, but effective steps taken at the police station level". Many reasons have been identified for inordinate delays in the delivery of justice. Poor judge-population ratio; multiple laws, police indifference, burdensome procedures and frivolous matters are some of them.

Nevertheless there is hope that Mohan Joshis may get justice in their life-time. There is all-round concern about them. An expert reflects this in his observation: "May be the critic may say hasty justice is no justice. But surely there must be a via-media where a good hearing is assured to both parties in the minimum of time and the judge pronounces a well-reasoned and not lengthy judgment without much delay."

Should Congress and BJP merge?

By Kedar Nath Pandey

Unconventional wisdom is rarely honoured. But what is happening in India in political permutation and combination is a rarity as yesterday’s friends and foes are friends today. If we look for a parallel, for the entire 19th century the British parliament saw governments run by either Whigs or Tories. Then the new century produced upheaval of two World Wars, and after that, the world changed. The old Whigs virtually disappeared to be replaced by the Labour Party. A paradoxical question: can the two Rightist parties merge to form a bigger group to give stability to the political system in India? These two parties in question are - the Indian National Congress and the Bharatiya Janata Party. Indeed, a hypothetical proposition. Both the parties have been witnessing shrinkage in terms of voters’ choice.

First, let us examine the performance of the Congress party. It suffered first setback way back in 1967, when the electorate in a large number of states sent it the message that it could no longer cash in on its pre-independence role. But the disunity of its opponents and the presence of a charismatic leader helped to brush off that setback and storm back to power in 1971.

The Congress repeated this remarkable rejuvenating feat twice more - in 1980 and 1984, with its voting percentage shooting up to its highest ever of 48.1 per cent, an outstanding performance by the party. But the brittleness was also becoming obvious, for the percentage dropped to 36.5 in 1989 and then to 31.5 two years later when, for the second time in succession, it failed to get a majority in parliament. True, it did cobble together one through the "affection" of friends, as the BJP now ingeniously terms the phenomenon of defection. But the writing was on the wall, the party had lost its momentum.

The obvious course for the Congress at this stage should have been a prolonged period of introspection to ascertain what had gone wrong. But it had bounced back so many times - in 1971, 1980, 1984, 1991 - that it could not abandon the hope that the miracle would happen again. The party refused to believe that these sporadic surges could be nothing more than the flickering of a dying flame.

The miracle could have happened if the Congress had a charismatic leader and credible policy. But here, too, its past had stymied its growth. The Congress had depended for so long on popular, good-looking leaders articulating the party’s policies that it felt totally at a loss when it no longer had them at the helm. The party members felt like orphans, not knowing what to do or what to say, except hark back to their dead leaders and try to extract the maximum mileage from their memories.

Surprisingly, the Congress did not even hesitate to abandon "socialism" and opt for liberalisation when the middle class felt stifled with the more than four-and-half decades of shoddy goods and services which the vain pursuit of that creed had produced. But the Congress failed to understand that, faction-ridden as the United Front was, the electorate did not want it to be disturbed simply because someone did not like the prime minister’s face. Elections are fun in India, but not at such frequent intervals. Besides, the people generally want to give a government enough rope to hang itself. If they are unhappy with it, they would like to bring it down themselves and do not someone else trying to act on their behalf.

The Congress impatience, however, grew out of its belief that it is still the arbiter of Indian politics. But it is an illusion it will have to shed if the party wants to recover some of its relevance. And if it does not shed it on its own, the voters will make the party do so by once again rubbing its nose in the dust. The Indian electorate is quite unforgiving, as the party learnt in 1977 and its opponents learnt in 1980.

The primary requisite of a remedy is the correct diagnosis of the disease. The Congress will have to recognise that it is now no more than a party among parties, and that all its actions must be tailored to this harsh fact of life. Both in 1989 and in 1996, the Congress initially took the right step by acknowledging that since the electorate had rejected it, the party would not make a bid for power. But having taken the logical step, it started behaving as if it regretted doing so, presumably because Congressmen feel like a fish out of water when deprived of power. But this is another aspect of life which they will have to get used to.

A crucial lesson in this respect can be learnt from the CPI (M). Despite having emerged as India’s main communist party after the 1964 split and despite being accused of being the domineering Big Brother by other Leftists, the CPI (M) has retained its fraternal links with a majority of other communist parties and kept the Left Front and the Left Democratic Front afloat in West Bengal, Tripura and Kerala. Even now, it can form a government on its own in West Bengal, but has deliberately refrained from doing so in order to save the Leftist alliance. This concession by the CPI (M) is not due to the innate generosity of its heart, but the result of a shrewd calculation that this is the best way to keep the Congress at bay.

The Congress, too, has done this in Kerala where it leads the United Democratic Front. What it has done Kerala, it has to do at the Centre, for the hope about the party getting more than 270 seats in the Lok Sabha on its own is a pipedream. The Congressmen will also have to forget about the dynasty achieving this for it. They must learn to stand on their own feet, as they did not do during the long years when Gandhi and then Nehru, and then Nehru’s daughter and grandson won the votes for them.

Seeking votes for the party without a father figure at the helm implies collective leadership. But this concept never evolved because of Nehru, and his daughter, for all her charisma, never felt fully in charge to allow other power centres to develop. After her famous 1971 victory came the railway strike of 1974 and the Emergency of 1975 to put an end to her days of glory.

Instead of power centres, therefore, power coteries came into being and, while the leader at the helm successfully wooed the electorate, the smaller men at the lower rungs squabbled with each other. A major reason for the Congress’ present plight is that while the great leaders have gone, the state level leaders continue to fight among themselves. It is a habit they will have to discard if the party is to be revived, but this will not be easy because, like everything about the Congress, factionalism, too, has a long history.

What the Congress needs above all is the articulation of credible policies. At present, no one knows what it stands for. Its secularism is deemed a sham and its commitment to liberalisation half-hearted. All that the party is known today is for cynicism and corruption.

The BJP is also facing an existential crisis similar to the Congress party. Its votes percentage is sliding and it has lost Uttar Pradesh to a regional party - Samajwadi Party of Mulayam Singh Yadav. Many of its other bastions have fallen, and the party will be virtually leaderless after the exit of Atal Behari Vajapyee and LK Advani, who face the dilemma of ageing. The next generation leadership has nothing to show, even a dynastic cap like the Congress party.

In the absence of a predominant national party, regional parties have filled the vacuum leading to coalition politics, which have a poor survival rate as interests clash with political agenda of various formations. It is time for political instability in the country, if the Leftists or RJD withdraw support to the Congress-led coalition government at the Centre - sooner or later.

The suggestion of merger of the Congress and BJP will raise many eyebrows. But political compulsions are there to ponder over the issue. Since we have based our parliamentary democracy on the Westminster model, is there a case in point for us to expect merger of the BJP and Congress as a party of the Right while all the regional forces and other like-minded entities coalesce into a party of the Left? It would certainly shrink the ballot paper from its bed-sheet like proportions and provide the electorate with clear cut alternatives hitherto denied. INAV

Understanding the past

From Arun Nehru

As a student of History and having studied at La Martiniere School in Lucknow and spending a great deal of time studying and being surrounded by the 'relics' of 1857 [Residency and Dilkusha gardens] I cannot but feel that Aamir Khan has done a great deal of good in bringing to attention the events of 1857 and perhaps like the earlier controversy on 'Mohd Ali Jinnah' we will spend a little time on understanding and appreciating the past. The world of 1857 was the 'Imperial' feudal order of Kings and Queens, of masters and slaves [white rulers and natives] and 'Mangal Pandey' like 'Lagaan' before it merely reflects the reality of the times with a bit of 'Bollywood' and I suppose this is in order as a 'factual' documentary on the events of 1857 would have a limited appeal. Let us look at some of the facts and I think if we study the History of the period written by British historians we must accept their version with a 'rock' of salt!

The British Army in India in 1857 had 35,000 Europeans and close to 2,50,000 Indians. The mutiny if I remember correctly lasted for 18 months and despite the fact there was no political leadership and limited participation [ Bengal regiments were in the mutiny but Madras and Bombay stayed away] and the vast majority of 'rulers' stayed loyal to the British and suppressed the Mutiny in their domains, national sentiments were roused and there were many instances of 'resistance' and the events of 1857 did bring about a drastic change in British policy. We cannot be obsessed with the tragedy of the past but I think it is necessary to understand and appreciate the fact that we were enslaved not by the British alone but by vested interests [Indian feudal elements] acting at the behest of the Colonial rulers. Look at the 'actual' dispatches from the battlefield in 1857 and read the 'heroic' efforts of the 'natives' in suppressing the 'Mutineers' [freedom fighters for us] and the rewards rendered to loyal subjects of the Crown and the list includes many more than the Maharaja's and the feudal gentry and reflect on many issues of caste and religion which the British exploited and prevented us from acting in a united manner and these issues haunt us to this day. Hundreds and thousands of 'sepoys' and their families were subject to systematic 'slaughter' by the British as towns and villages were systematically looted. The Dilkusha Gardens in Lucknow alone had 5,000 'natives' butchered in a single day of revenge and retribution.

There was nothing 'just' or 'fair' about Colonial rule and the British by a combination of superior weaponry and inventions [steam engine] and deploying the usual tactics of deceit, bribery and murder along with our internal weakness on religious and caste factors effectively deployed the principal of divide and rule in their favor they governed three quarters of the World. We cannot settle scores with the past as 'times and circumstances' change but I think it is a credit to both the countries that we have effectively buried the past and much of this has to do with the tactics deployed by Mahatma Gandhi who demolished the feudal world with a little more than a 'bamboo staff' and India became a 'free nation' after 300 years of bondage [1000 years altogether]. The generation of today [leaders tomorrow] live in the present and in the future and as we grow in economic terms and assume the status of a super power we must pay homage to the past and the sacrifices of many millions who have battled over the years. I believe that the events of 1857 had a great impact on events which followed and this is reflected in the change in British policy and the attitudes of the Indians towards the freedom struggle

The wonderful thing with 'time' is that things change and I think 'few' would have visualized that the humble 'Samosa' [ available in turkey, beef, chicken, lamb, vegetable] and 'chicken tikka' would be a part of the British cuisine and with time will spread to other parts of the World, menu's and information booklets will be available in Indian languages and already in many parts of the World the tourist industry depends on visitors from India.. We have a 'global' economy and with time as we propel towards 'Super Power' status we will have perhaps have a few occasions to catch glimpses of the immediate past. Sixty years after independence we have achieved more in actual terms than many a country and I still remember when I was the Power Minister in 1985 I came across the situation as it existed in 1947 and I was shocked to see that we generated less power in 1947 in India then we did in Delhi city in 1985! Look at the staggering growth with the limitations in hand in the past sixty years and marvel at what we have produced with limited resources and try to think what we will do in the future with effective use of technology. I have written consistently that we are poised for 'super power' status and I have no hesitation in indicating that the next 'ten' years will shatter all records in terms of Economic growth.

Life is about positives and negatives and whilst many will reflect on the lack of infrastructure, garbage and power shortages, bribery and corruption and a host of other ailments [all correct] the others will reflect on the demographic pattern, the manpower resources at all levels and the ability of the National effort which has made us the 4th largest economy in the World. We have a new breed of super stars in the business world and with pride and admiration we see Indian companies acquiring assets abroad. Look in any field and you see the presence of India and the generation of today [50% below the age of 25] suffer from 'few' complexes of the past and much of success has to do with self confidence and a belief and respect for all things Indian. We cannot expect the World to respect us if we cannot respect our own heritage.

Karan Singh's ‘solution’, Omar Abdullah's ‘formula’
TALES OF TRAVESTY

By Dr. Jitendra Singh

It made an interesting if not hilarious reading. On the same day, same newspaper, two honourable gentlemen from the State hogged the headlines with their respective advice about how best to resolve the socalled Kashmir issue. The Congress turned Janata Party turned Lok Dal turned can't recall which party turned once again Congress leader Dr Karan Singh who also happens to be the former ''Yuvraj'' of Jammu and Kashmir declared while addressing a gathering of citizens in Jammu that he had a solution for Kashmir which would be largely acceptable to a cross section of people. Around the same time, the National Conference President and irresistable chief ministerial aspirant Omar Abdullah was telling a leading national daily that the State of Jammu and Kashmir was one of the most disempowered and that solution to many a present problem lay in shifting power from the hands of a few.

Incidentally, Dr Karan Singh and Omar Abdullah, though apparently subscribing to different political affiliations, have quite in common between them. Karan Singh's son and Omar Abdullah's father were part of the same National Conference Government in the State till three years ago. Omar Abdullah had nothing to complain against the Centre's Kashmir policy.....on the contrary he was the most vociferous votary of it... as long as his father was the chief minister and he himself was a union minister while Karan Singh opted for a more mellowed.......nay, wait and watch...........approach as long as his son occupied a ministerial berth in the State and he saw himself as a possible President or Vice President probable in New Delhi. Both Mr Omar Abdullah and Mr Karan Singh seem to have been blessed with sudden enlightment and sensitivity about the Kashmir voes soon after some of their cherished ambitions were put on hold atleast for the time being.

While making his latest public statement Dr Karan Singh did not elaborate the Kashmir solution he has in mind but those who know him and have been closely following his past statements believe that one of the components of Kashmir solution envisaged by Dr Singh is that the State of Jammu and Kashmir ought to be headed by a ''scholarly'' person of ''integrity'' who enjoys ''confidence'' of all the three regions of State and what the ''learned'' former Sadr-e-Riyaasat leaves unsaid is his contention that there is no person better qualified than he himself to head the State preferably the larger State of Jammu and Kashmir which would also include the parts presently under Pakistani and Chinese occupation. Similarly, while suggesting the shifting of power from the hands of few, the articualte Omar Abdullah obviously though indirectly suggests ouster of Chief Minister Mufti Mohd Sayeed but what he leaves unsaid, quite like Karan Singh, is that the State of Jammu and Kashmir could be ''salvaged'' if someone like him and most preferably he himself was handed over the responsibility of taking over as Chief Minister.

Both Dr Karan Singh and Mr Omar Abdullah enjoy a position which gives them the privilege to be heard at various fora and to be reported widely in the media. But, what about the unheard unreported common man who is constantly at the receiving end of self-centric Kashmir solutions and Kashmir formulae conveniently churned out by socalled Kashmir sympathisers relentlessly engaged in power game and political upmanship in a tacit bid to establish their rule over the people of Kashmir and to drive mileage from the plight of Kashmiris !

All solutions, all formulae, all advice is welcome. But, let not the common man forget to first inquire and investigate where the advice is coming from and what is its hidden motive! Umapathy finds a cue in Ghalib's verse ''Hazrat-e-Nasih Gar Aaye, Deeda-e-Dar, Chashm-e-Raah; Koi Yeh To Samjhae Ke Samjhaenge Kya !''

Tourism development in Jammu

By M N Sehgal

Rajya Sabha has been informed that the Jammu & Kashmir Government has fixed a target of half a million domestic and 30,000 foreign tourists in the Valley during this year (Excelsior 17th July). It is obviously a Kashmir specific plan to boost tourist arrival in the Valley and recover the old glory of over half a million tourists arrivals in 1978-89, peaking in 1987-88 at about 0.722 million, including about 57-58 thousand foreign tourists (source: Digest of statistics 2000). On rough and conservative estimates this target figure is likely to fetch about 80-100 crore to the State economy. Jammu tourism which is probably contributing nearly four to five times of the projected income and has the potential to contribute double the present estimated income to the Government kitty, seems to have low priority in the scheme of things.

In any case the rightful place of Jammu tourism can not be denied too long. It has always outpaced the tourist traffic to the valley tourism at around 0.72 million, pilgrimage and leisure tourist traffic in Jammu was at about 1.8 to 2 million, Except for Mata Vaishnodevi and of Shri Amarnath yatries/tourists the Government statistics are silent about other destinations. Significant contributes of Jammu tourism to the State exchequer, compared to other regions, appears to have been totally ignored in further developing the true potential in the area.

During 2001-04 the conventional pilgrim tourism attracted over 7.4 million, recording overall increase of about 20% in three years. This is despite any concerted well planned and articulated development policy for Jammu region. It has been rightly reported (Excelsior 24th August) that whereas the funds for the five Tourism Development Authorities for the Valley stand cleared, the Government policy for Jammu is to adopt apparently discriminatory approach. Five Jammu TDAs are supposed to prepare district plans for funding under central schemes and wind through intricate administrative, bureaucratic and financial procedures. With over 0.7 million tourists traffic in Jammu is infusing over rupees 500 crore into the state economy on a conservative estimate, excluding transport, ancillary services, taxes and employment etc. Considering the volume of tourist traffic in the region and revenue earning thereof it will be appropriate to provide proportionate budgetary allocations for further improvement and augmentation of existing facilities at conventional destination and plough the regional revenue back into development of new destinations.

Now, when Jammu is seeking a distinct political entity it is imperative to assess the basket of its resources for economic sustainability. Tourism is the most important sector and needs optimum exploitation for overall development of the region. Tourism per se is a multi-sectoral economic activity, besides being an expression of natural human expression for adventure; knowledge & education, entertainment & leisure; social and religious and even business interests. Tourism potential in Jammu region may broadly be categorized in:-

*Conventional tourism to places of pilgrimage

* Tourism to places of historical & heritage sites.

*Leisure, eco & adventure tourism and

* Tourism for social, cultural, & business interests.

Jammu is dotted with innumerable places of pilgrims of local and national beliefs, needing to be put on the tourists map. The land offers in profusion temples, historical and heritage sites, spread in all the six districts of the region and dating back to as early as 6th Century B C such as Baba -ka-Tibba; Jafarchak; Ambaran in Akhnoor Babbor temple complex (10th, 11th century A.D.) and Kirmachi temples complex (8th, 9th. Century A.D); exquisitely architectural temples of Sukara Devi of Billawar and miniature wall paintings and cave temples on the bank of Ravi river in Basohli and wooden temples of Kishtwar etc. Similarly, the forts and palaces of Jammu; Udhampur; Kathua; Poonch and Rajouri and sites along the old Mughal Road, bearing the impress of pre-and post Duggar history are awaiting to be properly assessed, conserved and brought on tourists circuits. The list is inexhaustible.

The region is not lacking in avenues of leisure, eco-and adventure destinations in their raw and breathtaking splendor. Hinterland of Rajouri and Panjal range, breath-taking mountain ranges of Doda-Bhadarwah, Kishtwar and beautiful, salubrious surroundings of Patni Top and ancient temples in these areas can be a trekkers delight as also fulfillment of religious and historical instinct of tourists. Development of neglected and grossly mismanaged Patni Top needs scientific approach to preserve its environmental, eco. rich forests. Tourists inflow with about 2.5 lakh in 2004, these aspects need immediate correction by scientific approach and multidisciplinary application. Melas and urs, connected with religious beliefs of the people of different areas in the region, like Mansar mela; Chamlyal mela; Parmandal-Uttarbehni mela; Urs of Budhan Sha and Shahdra Shrief and Machail mela, can satisfy the social and cultural motivation interests of tourists, if suitably developed with vision. Recently excavated sites in Ravi river and Tawi river and Chenab, belonging to nearly 2 million years ago, even be a collectors delight and developed as knowledge tourists areas for the schools, colleges and history lovers.

Strategy & Issues: Development of tourism in Jammu region calls for a clear and transport Government policy on the development of tourism in the region on merit. Development of a region should be on sound principle of economics and resource based. Some of the issues identified and strategy approach is suggested hereunder:

*Creation of data-base for sustainable & effective planning and time-frame.

*Identification of satellite tourist circuits.

*Development of infra-structure facilities.

*Aggressive marketing and publicity.

*Motivating peoples participation.

For any planning exercise, varied and reliable data-base is a prerequisite. Efforts of the writer to elicit and find out basic data state-wise break-up of incoming tourists; direct and indirect employment in/by the industry; economic infusion in the region and State Economy through transport, hoteliering and trade activities, revealed absence of scientific approach to the planning. Reasons and constraints for low arrival, poor infrastructure, inadequate standard accommodation, particulary in conventional and prospective destinations, must be identified. A study is needed to compile an inventory of prospective pilgrim destinations, historical and heritage sites and of local religious melas reflecting local social & cultural activities can should be prepared. A time bound strategy, based on operational and functional principle should be evolved, rather than district plans which is bound to hinder effective execution due to overlapping and duplication authority. Reliable data about the economic status of the people, literacy level, employment avenues, existing infra-structure and areas needing upgradation etc. must be available for planning development of new areas of tourist destinations. Loosely planned, ill managed and flip-flop regulated tourism can be potent cause for unbalanced social change and economic development while tourism beyond capacity of a destination can cause serious damage to traditions and life style in culturally sensitive areas and introduces several negative traits of tourism.

*At present Jammu and Katra and Kud-Patni Top are hosting over six million tourists for various destinations. Infra-structure facilities like the transport, boarding and lodging and civil facilities at these destinations are under pressure and need diversification and easing. It is desirable to develop new circuits, with Jammu as a base to distribute heavy rush during peak season and expose our new destinations of religious and heritage importance to lakhs of tourists who are stranded in Jammu & Katra for several days. Lakhanpur-Vijaypur Uttarbahni-Parmandal Jammu; Jammu — Mansar. Babbor - Krimchi-Katra: Jammu-Shahdara Shrief-Budha Amarnath and scenic lakes of Poonch; Separate circuits for leisure and adventure tourism for Patni Top and Rajouri-Poonch and Doda Kishtwar sectors needs to be examined and evolved. New Roads, up-gradation of existing road, development of private and public sector accommodation and paying-guest lodges of reasonable standard, must be immediately created with financial support available under GOI industrial incentives.

Issue, therefore, is one of scientific approach to planning and development of new circuits with base at Jammu; Udhampur and Rajouri-Poonch, as the case may be.

Marketing research, backed by modern technique, scientific market analysis based on reliable quantitative and qualitative data, seems to be completely missing in our planning. Publicity is limited to a few pamphlets with inadequate information or a scanty profile on website. An aggressive publicity and marketing strategy is called for each sector with good profilling and complete information about available infra-structure and facilities. For new circuits and distinations, to begin with, the domestic tourism must be encouraged through special-concession packages for students, senior citizens and general public and assess developmental needs before throwing open the area for wider tourism. Private tour operators must be motivated and involved effectively in this endeavour and they must also play their due role.

Scanning of websites; tourism literature and publicity through pamphlets etc. reveals lack of aggressive marketing of existing as well as prospective tourism destinations. Issue, therefore, is one of reorienting marketing strategy and immediately launch circuit-wise pamphlets/brochures with complete information about infra-structure and facilities available en-route & at the site.

*People of the region in general and those in the areas of conventional and prospective destinations must be involved in planning, maintaining environmental and eco health of the areas involved; develop tourist friendly attitude; adopt paying-guest culture by upgrading their houses to the required standard by availing Government financial incentives; properly maintain the religious, historical and heritage sites of their areas and, in return, enhance their trade, economic level, business prospects for overall development of the area.

For harnessing tourism potential of Jammu region, it may unambiguously be stated that if you want temples, they are available in profussion with variety of styles, types and antiquity; if its history, the region abounds in evidences of pre-and post dogra period and monuments and sites with tales to tell, and if one is looking for serene, salubrious environs for leisure & relaxation or for trekking and walking, he can head for any of the forest areas of Jammu region and experience peace, exhilaration and breath-taking beauty of Jammu lower and middle Himalyas.



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