Twitter to bring new dashboard for enhanced political ad transparency in India

NEW DELHI: In an attempt to bring transparency in political advertisements ahead of general election in India, Twitter on Thursday said it will provide a new dashboard showing such expenditures by political parties on its platform.

The US-based company is also engaging with various stakeholders, including Election Commission of India (ECI), to verify candidates as well as train parties and election officials on using Twitter and teach them how to report suspicious, abusive, and rule-violating activity to Twitter.

“We are going to implement here in India something that we started this past election in the US, which is an advertising dashboard that provides transparency to the public so that users can take a look at spending on the platform during the course of the election,” Twitter Global Vice President (Public Policy) Colin Crowell said.

He added that the tool — Ads Transparency Centre — will be made available over the course of next several weeks as the company is working on finer details of the features that will be offered in India.

With elections slated to be held in the coming months, the Indian Government has taken a tough stance on the issue and warned social media platforms of strong action if any attempt was made to influence the country’s electoral process through undesirable means. (AGENCIES)

LEAVE A REPLY

Please enter your comment!
Please enter your name here