Symphony launches ‘Touch Range’ of air coolers

Excelsior Correspondent
JAMMU, Feb 18: Can an air cooler give you the benefit of an air purifier, mosquito repellent, interact with you and give you the comfort of cool and pure air! World’s largest air cooler brand Symphony’s latest offering for the residential segment – ‘Touch Range’ has all this along with many other unheard features for an air cooler.
Touch range is loaded with new age features like Touch screen panel, voice assist, mosquito repellent, 4 side cooling pads and gives powerful cooling through double blower among others. Additionally, Symphony Touch range powered by revolutionary i-PURE Technology will have high quality PM2.5 wash filter, bacteria filter, allergy filter and smell and dust filter for delivering cool and pure air.
Company has launched 5 models in the ‘Touch Range’ ranging from 20 ltr to 110 ltr for every application of a residential segment and is capable of cooling areas upto 600 square feet. Company is organising dealers meet across 56 cities of India to launch this range nationally.
Speaking at the launch, Achal Bakeri, Chairman and Managing Director, Symphony Ltd said, “Innovation is a part of our DNA and this launch is yet another example of our thrust on R&D and innovation. One of Symphony’s fundamental business strategies is to drive profitable growth through cutting-edge R&D. Our strength of intellectual property has provided a foundation for many unconventional product ideas to grow into incredible market successes.”
“In addition, we believe, innovation must continuously respond to customer challenges, evolving social trends, critical customer lifestyle realities and hence we make air coolers more relevant, intuitive, evolved, connected and respectful of the environment,” said Bakeri.
Residential air cooler market in India is estimated to be around Rs. 3,000 crore and growing at 15-20% per annum. Symphony Ltd is the market leader in the Indian air cooler industry and commands 50% market share in value terms among organised players.