Excelsior Correspondent
JAMMU, June 27: LYF Smartphone + today showcased its latest device, Earth 2 at the Reliance Digital store in Mumbai.
Earth 2 Smartphone + is the second ultra-premium device from the Elements Collection of LYF. Earth 2 Smartphone+ is designed to enhance the digital experience of the discerning smart phone users with its superior specifications, aesthetics, and functionality.
The newly produced TVC of LYF Earth 2 was also previewed at the event by renowned film director Punit Malhotra. The TVC, directed by Punit and produced by Dharma Production, features Bollywood’s top actor Priyanka Chopra in a lively engagement with Earth 2.
Through Earth 2, LYF Smartphone+ brings a unique voice controlled camera that offers convenience and simplicity to the users. The feature can inspire a paradigm shift towards voice command controls in future smart phones.
Speaking on the launch of new Smartphone+, Sunil Dutt, president – Devices, Reliance Retail, said, “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smart phones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”
Reliance Digital, India’s largest consumer electronics retailer hosted the event. The showcasing of LYF Earth 2 Smartphone+ fits Reliance Digital’s core value proposition to bring the latest and leading consumer technology products first to Indian customers.
The product showcase and the TVC premiere was presented to thousands of employees, distributors and retailers through a live simulcast across almost 900 cities and nearly 20000 retailers and distributors thereby making it one of the largest such showcase of a product. The event was also streamed live on LYF’s Facebook page giving millions of customers a preview of the TVC.
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