Excelsior Correspondent
SRINAGAR, Nov 24: Press Information Bureau, Ministry of Information & Broadcasting, Government of India organized a one day Media Workshop – Vartalap at Media Complex here today.
The workshop was aimed at sensitizing journalists about various centrally sponsored schemes and their vital role to create awareness among the masses.
The program was inaugurated by Director Information, Tariq Ahmad Zargar and was attended by a large number of eminent media persons from Srinagar and Budgam districts along with other officials.
Tariq Ahmad Zargar in his address said that it is essential for media-persons to know about different Government schemes in detail so that proper information can reach to the people at ground level. He said different departments should have training programs for capacity building so that the information about welfare initiatives is effectively communicated to the masses.
Zargar said statistics need to be collected to assess the implementation of different schemes at ground level and flaws need to be brought to the notice of concerned authorities by the media.
Deputy Director, Press Information Bureau Srinagar, Ghulam Abbas said the aim of organising the program is to highlight the role of media to bring awareness among people about different Government sponsored schemes and initiatives. He suggested that scheme implementation, analysis and results should also be reported properly to determine the actual outcome at ground level.
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