Excelsior Correspondent
JAMMU, Feb 14: Oxemberg’s new Spring Summer Campaign is youthful and full of life. The brand, known to be associated with high-profile celebrities, has decided to deviate from their aura this time again, to create an imagery of their own.
For those looking for bright and eminence fashion, Oxemberg offers a quintessential collection, widely available across the country. The fashionable line for men includes Formals, Semi-Formals and Casuals of astonishing quality that are truly stylish and sleek.
Oxemberg’s new Spring Summer Collection boasts of Crisp Formals, Uber-Cool Semi Formals, Smart Casuals and Statement Party wear that are going to be the ‘obsession of the season’. The new campaign offsets a fresh visual language for the brand wherein it depicts a chilled out bunch relaxed, yet exuding poise.
This new and bold campaign of Oxemberg promises a prompt brand-connect with the target audience and a better recall value because of its relativity.
On the occasion of launching this campaign, Siyaram’s Chairman and Managing Director, Ramesh Poddar stated, “The new, young look of Oxemberg has helped the brand to grow more and target the core consumers that make up our Target Group. With the launch of this new collection, Oxemberg is all set to capture the Indian market.”
Gaurav Poddar, Executive Director and President, Siyaram Silk Mills Ltd commented, “Our current campaign talks about people who are never afraid to voice their ideas and are confident enough to take the next step towards success. I am very excited about this campaign and happy that people like it. To bank on this success we achieved in the past few months, we have come up with the second phase of our ‘Make Your Move’ campaign. This season we will see a fresh visual language as well as a collection that our Target Group will love to boast about.”
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