Nissan to go premium, unveils luxe SVU Kicks

MUMBAI: Japanese carmaker Nissan Thursday unveiled a compact luxury sports utility vehicle ‘Kicks’ as it seeks to revive its fortunes in a market where it remains a fringe player even after almost a decade of presence.

The new India-specific Kicks, the details of which is yet to be revealed, will be commercially launched in January, said Thomas Kuehl, president, Nissan India Operations.

As part of its Move 2022 global strategy, the Japanese auto major is looking to merge its India operations with Saudi Arabia, where it has made significant investments but again hasn’t had much success.

“We are excited and proud to unveil the Kicks, which is a testimony to our commitment to this market. As a part of our India strategy, we will bring in the best of our global products and technologies to our customers here,” Kuehl said.

The company is kicking off a new strategy here, Kuehl said, adding the new offering will be their core model for this market as it goes into the next phase of product offensive a premium for a positioning. (AGENCIES)

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