Excelsior Correspondent
JAMMU, June 29: Micromax Informatics, India’s largest handset manufacturer and world’s 10th largest handset maker, today announced two new smartphones in its hugely successful regional language based Canvas Unite Series- Unite 4 and Unite 4pro.
The newly launched Unite 4 and Unite 4 Pro will be the first smartphones across the country to be powered with the upgraded Indus OS 2.0, world’s first regional OS and 2nd most popular OS in India.
With this launch, Micromax will target 300 million first time smartphone users in India who are willing to move to smartphones over the next 3 years but haven’t because they are uncomfortable using a smartphone in English. It will also target a large cross section of existing smartphone users who are ready to upgrade their smartphone experience to unlock the benefits of the connected world in their preferred regional language.
Speaking on importance of regional languages, Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems, Counterpoint, said, “Just one in ten Indian mobile phone users can understand or converse fluently in English language. This calls for a new category of smartphones specially designed with deeper and multiple languages support for the next hundreds of million users looking to buy their next smartphone.”
Micromax has been a pioneer in addressing this language barrier by providing regional language support in the smartphone ecosystem with its Canvas Unite series. The Unite series is the most successful range grossing over 2.5 million units in sales till date. With the success of Indus OS’ earlier version, it is currently available in 35 other Micromax smartphones.
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “With the launch of the new Unite 4 and Unite 4 pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet. The launch is ably supported by a powerful 360 degree marketing campaign on the theme of ‘Angrezipanti ko Dikhao Angootha’.”
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