This 283-pag book entitled ” Public Relation and Press” in English is a good addition in the field of journalism and mass communication. The public relations through the print asd electronic media is in thing in the fast growing open market and our present democracy system.
The powerful media is gaining ground in making image of any individual, organization or products or services to gain ground in the masses.
The Public Relations ((PR) professionals are emerging on the scene who build favourable public or promote sale of any product or service to the consuming public.
Professional Techniques
The PR has its unique tool and techniques to gain popularity of any business house, organization, institution or promote sale of any brand of specific tooth paste, soap, cream or type of car or any other product. The PR experts are, in fact, ace communicators who know the pulse of the people and also are aware how to mould favourable public response.
It is gratifying that now more books on such important subject of journalism and mass media are being put out regularly by top professionals in the field. There are now a number of skill training institutions imparting specialized training courses in Journalism and Mass Communication by IGNOU.
Indian Institute of Mass Communication, Railhead Complex, Jammu, the Jammu Central University, Kashmir University, Srinagar and few other centres of learning.
The students of these centres of media study will certainly benefit by such professional books.
Emerging Career
“Public Relation and Press” by an eminent scholar Javed Shaikh Is a handy book for the students and also those already engaged in this media profession and PR practitioners. This is a valuable addition on the subject and will be read widely for pleasure and profit.
(Starline Syndicate Service)
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