Kashmir Tourism woos travellers from Maharashtra

MUMBAI: Jammu and Kashmir Government is wooing tourists from Mumbai and other parts of Maharashtra promising them peaceful and memorable holiday in the State, which saw five-month long unrest last year causing losses running into crores of rupees to the exchequer.

The unrest badly affected the tourism sector, a key source of revenue for the State Government.

However, snowfall in the upper reaches of Kashmir, including the popular skiing destination of Gulmarg, has come as a boon for winter sports and tourism-related activities in the Valley and authorities are making efforts to get vacationers back in the State.

“The recent snowfall has given a fresh impetus to tourism. We urge the people of Mumbai and Maharashtra to come and visit Kashmir. We assure the people of the State a very peaceful and memorable holiday in Kashmir,” said Mahmood A Shah, Director of Tourism, Kashmir. (AGENCIES)