Kashmir tour operators cite peace in Valley to boost footfalls

HYDERABAD: With peaceful conditions prevailing in Jammu and Kashmir, the tourism body and the tour operators from the State are seeking to push the ‘paradise on earth’ as a major tourism destination.

“2016 was very good year for us. We expect to carry that momentum to 2017. There were some disturbances of course. It affected us. It has not affected us much. It has not affected our passion to promote tourism.

“We are now on a promotional campaign all across South, Central, East and West of the country,” Mahmood A Shah, Director of Tourism-Kashmir, said at a tourism roadshow here.

He said similar roadshows were held in Chennai, Raipur, Kochi and Lucknow. Similar shows will be held in Delhi (from February 15), Rajkot, Ahmedabad and Mumbai.

“We will be covering almost all the big cities. We are getting good response everywhere. We urge people to come to Kashmir. We try to dispel the negative perception,” Shah said.

The J&K Pilgrim and Leisure Tour Operators Forum (PILTOF) representatives were also present on the occasion.  (AGENCIES)