Excelsior Correspondent
JAMMU, Dec 7: Financial Inclusion Department, J&K Grameen Bank (JKGB), in collaboration with NABARD organized Atal Pension Yojana (APY) campaign across the State.
During the campaign, the stress was also given on other social security schemes including PMSSBY and PMJBY. These programmes were intended to cover the unorganized sector including factory workers, hawkers, rural agricultural labour, etc.
JKGB has covered most of the districts of the State including Jammu, Kathua, Samba, Kishtwar, Baramulla, Bandipora, Kupwara, Srinagar, Rajouri and Poonch. More than 2000 APY enrolments in a span of a month have been made under this initiative.
In order to enable 100 percent renewal of existing enrolments under the PMSBY and PMJJBY, the SMS are sent to the customers on regular basis for maintaining a minimum balance of Rs 330 and Rs 12 only.
The masses were also made aware about technological innovations in banking industry including NEFT/RTGS, online banking, IMPS, SMS banking, Rupay Card, Aadhaar Enabled Payment System and Direct Benefit Transfer, etc to promote the digital banking and move towards the less – cash economy.
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