Excelsior Correspondent
NEW DELHI, July 17: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, received an overwhelming response and participation from customers for its Brilliant Moments with Hyundai Campaign.
To celebrate Hyundai’s legacy and thank over 5.3 Million valuable customers, HMIL released the emotionally connecting Brilliant Moments with Hyundai first film ‘The Deal with Accent’ on June 27, 2018. The campaign has recorded unprecedented engagement on social media crossing over 100 million views in just 17 days of its release.
Commenting on the response from customers, YK Koo, MD and CEO, HMIL said, “We are delighted with the record response on the Brilliant Moments Emotional Digital Campaign clocking more than 100 million views and have received over 5000 stories shared by our customers in just 17 days of its release in social media. The 100 million views milestone is a strong testimony of Hyundai’s position as the country’s most loved, trusted and caring car company and showcasing Hyundai Brand touching the hearts of millions of Indians. As we celebrate the most successful 20 years and look-up to the next 20, our vision is to become the customers’ lifetime partners in automobile and beyond.”
Buoyed by the success of the first film “The Deal with Accent”, Hyundai will release the 2nd film ‘Army with Santro’ in the third week of July and will be promoted on social media and digital platforms. The customers of iconic Hyundai brands Santro, Accent and i10 would be invited to share their brilliant memories with Hyundai through the microsite www.BrilliantMoments.in, special letter boxes at the Hyundai dealership network, email on entries@brilliantmoments.in and Whatsapp (8130121212). Top 10 #BrilliantMoments stories shared by the Hyundai customers would be made into individual films and promoted for voting on the microsite www.BrilliantMoments.in and the top 3 films with highest votes would be chosen as winners.
The winners will be gifted Hyundai cars at a mega event in presence of our corporate brand ambassador Shah Rukh Khan, domestic holiday for 10 couples and 1000 gift vouchers for lucky winners.
To commemorate these 20 years and trust in brand Hyundai, the customers of Santro, Accent and i10 can avail special service offers during the month of July including free comprehensive car inspection, 10 per cent discount on spare parts and 20 per cent discount on mechanical labour, oil and value added services.
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