Excelsior Correspondent
JAMMU, Oct 12: HDFC Bank today launched its integrated and nationwide brand campaign, “Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein”.
Spanning print, radio, digital, outdoor media, Automated Teller Machines (ATMs) and bank branches, the campaign will reinforce the Bank’s position as India’s premier digital bank.
The three-month long campaign delves into HDFC Bank’s products and offerings, from banking service, to loans, investments, one click payments and one click shopping, which are all digitally accessible to customers using mobile phones and the internet in order to save time, paperwork and needless hassles such as visiting bank branches. The theme of the campaign is that digital banking is enabling customer convenience as never before.
From conducting simple banking operations using a mobile phone to 10 second personal loan disbursal offers through Net-banking and wearable banking applications using the Apple iWatch, HDFC Bank has been consistently launching services that use the latest technologies to benefit its customers.
“All our processes have been digitized. This is in keeping with our GoDigital campaign. Banks that do not use the latest technology to ease the way customers can access its products and services will soon be obsolete,” said Aditya Puri, Managing Director, HDFC Bank Limited.
“The concept of digital is now embedded into the DNA of HDFC Bank. It started a year ago on the banks of the Varanasi with the launch of our ‘Bank aapki mutthi mein’ initiative, which placed the power of banking in the hands of the customer. This is the largest ever brand campaign undertaken by the bank and emphasizes our philosophy of transforming into a digital bank,” said Parag Rao, Senior Executive Vice President and Business Head, Cards, Merchant Acquiring Services and Marketing, HDFC Bank.
As part of its digital focus, the bank took a slew of initiatives this year including a mobile application that allows a customer to meet his or her shopping and payment requirements; personal loan in 10 seconds and auto loans within 30 minutes using biometric authentication. As of FY 2014-15, 63 per cent of all transactions at HDFC Bank are conducted through digital channels.
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