Excelsior Correspondent
JAMMU, July 23: Godrej Appliances under the vocational training program of the group’s ‘Godrej Disha’ initiative intends to give a new direction to the lives of India’s underprivileged youth by training them in skilled employment in line with the Government’s National Skill Development Mission (Pradhan Mantri Kushal Vikas Yojana). Godrej Appliances targets to train 55,000 youth to be skilled appliance service engineers.
Through Godrej Disha, Godrej Appliances is trying to address the skilling gap by providing high quality vocational training in collaboration with renowned training institutes that will allow the urban and rural youth to be employable as appliance service technicians. The three-month course is dedicated to delivering quality technical education to the youth to learn from basic theory of various technologies to everything in service, repair and installation of appliances. Successful students are recognized as “Godrej Certified Technicians” and also given the opportunity to join the after-sales service team as ‘Godrej Smart Care Buddies’, catering both to employability and employment.
Kamal Nandi, Business Head and EVP Godrej Appliances said, “Our industry is undergoing visible changes in technology and customer expectation and hence the demand for skilled technicians will increase proportionately. As a responsible corporate, we at Godrej Appliances intend to add 55,000 skilled technicians to our appliance industry by 2020. Our Disha initiative strives towards bridging the unemployability gap, by specifically targeting the under privilege youth.”
Ravi Bhat, Service Head, Godrej Appliances said, “With after-sales service becoming a critical part of entire customer experience, lack of skilled technicians adversely impacts businesses as all products require service intervention at regular intervals. It is important that the skill gap in the industry is narrowed as much as possible. Godrej Appliances itself would be needing nearly 7000 technicians by the end of 2020. Similarly, with the current fast paced growth, the industry would also see a proportionate increase in demand for technicians. At present, approximately 50 per cent of the trained candidates are employed in the refrigeration and air-conditioning industry”.
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