Excelsior Correspondent
KATRA, Aug 6: Senior General Manager of Panasonic India Pvt Ltd., Amitabh Reu visited Shri Mata Vaishno Devi University and had an interaction with students of School of Business.
Amitabh Reu talked about the various challenges that he has faced in 24 years of his professional career at different positions in various organizations like USHA, Samsung, and Panasonic. He emphasized that students should be able to implement the classroom teachings into real life situations.
In his brief description about the company, he said Panasonic as a brand has one of the largest portfolio of products in the world. He also talked about the strategies that Panasonic followed to overcome the multiple channel conflict. Company launched a new brand Sanyo, which was made exclusively available on online e-commerce site Amazon and it is also going to be made available on other e-commerce sites by next month. The reason for opting multi brand portfolio strategy than launching a new product under parent brand was to protect the brand image of Panasonic and interests of other channel partners who provide company with 98 percent of sales, he explained.
The talk was followed by extensive question session. He also mentioned how he keeps himself updated by reading various articles and case studies of Harvard Business Review and advised students to always follow ethical behaviour if they want to succeed in long term.
Training and Placement Officer B K Bhatia felicitated him by presenting a memento at the conclusion of the session. Dr Hari Goving Mishra, Director IQAC, was the organizer of the program.
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