Excelsior Correspondent
JAMMU, Apr 24: In its ongoing efforts to promote safe and courteous driving, Ford India joined hands with Indian Road Safety Campaign (IRSC) to raise awareness on road safety issues like lack of pedestrian safety and lane driving, along with increasing road rage and distracted driving.
Under the umbrella of Ford Cartesy, the awareness campaign is led by volunteers from IRSC and will reach out to more than 5,000 students and their parents, during the Road Safety Week.
Apart from drawing and quiz competition, one of the key engagements during the campaign will be Ford’s unique parent safety report card. With the report card, each student will be empowered to rate their parents on traffic rules and driving behaviour like the use of seat belts, stopping before zebra crossing. Once rated, the students will be encouraged to share the scores with their parents. The activity aims to highlight how good or bad driving behaviour as observed by children impacts their understanding of traffic rules and being courteous.
“From providing the best of safety technology in Ford cars -to encouraging young drivers to be courteous with Ford Cartesy, we believe in making every effort possible to ensure that every family travels safely,” Said, Rahul Gautam, vice president, Marketing, Ford India
In 2017, Ford India launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on road much like our day-to-day life. With its partnership with IRSC, the largest youth-led road safety organization started by students/ alumni of IIT-D, Ford looks to strengthen awareness on issues that make our roads unsafe.
IRSC (Solve) is the largest youth-led organization working towards the mission of making Indian roads safer, focusing on reducing the number of deaths caused by road accidents across India by half till 2020.
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