Excelsior Correspondent
JAMMU, July 18: Ford India today joined the elite group of automakers in the country and welcomed its one-millionth customers in India.
In a special ceremony, characteristic of the company’s Feels Like Family promise, Ford India’s President and Managing Director, Anurag Mehrotra welcomed Nikhil Kakkar and Alexandra from New Delhi, the company’s millionth Indian customer at Dwarka Ford and delivered Ford Freestyle, India’s first compact utility vehicle.
“We are proud and excited to reach one million customers in India and remain indebted to our customers for their faith and trust. Our unrelenting focus on India strategic pillars—Strong Brand, Right Products, Competitive Cost and Effective Scale continue to ensure that we grow faster than the industry and bring more customers to the Ford family”, said Anurag Mehrotra.
In India since 1998, Ford has invested more than US$ 2 billion and remains committed to building a sustainable, profitable business in one of the world’s fastest-growing auto markets, he said, adding that known for safety and quality, Ford has brought some of the most renowned nameplates to the Indian market with Ikon, Endeavour, Fiesta, Figo, and EcoSport being the most-selling ones in India.
To enhance affordability, Ford has introduced many pioneering initiatives such as service price promise, which allows customers to calculate the vehicles’ periodic maintenance costs even before booking the service at the dealership, he said, adding that the website also includes parts prices online for customers, ensuring transparency.
To strengthen customer convenience, Ford has appointed retail distributors to sell Ford genuine parts across the country. The retail distribution has led to Ford genuine parts today being available across 3,500 touch points—2000 of those are independent repair shops, Mehrotra informed.
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