Excelsior Correspondent
JAMMU, Jan 31: Ford today unveiled its latest global product offering–The All-New Ford Freestyle Compact Utility Vehicle (CUV) for Indian consumers.
The all-new product from Ford combines SUV-like robust design, benchmark performance, innovative technologies and outstanding fuel efficiency for greater choice to consumers in India and markets around the world.
India will be amongst the first across the globe, where the all-new Freestyle will go on sale in the second quarter of 2018.
“The global unveil of the Ford Freestyle strengthens Ford’s continued commitment to India to bring products that consumers want and value,” said Anurag Mehrotra, President and Managing Director, Ford India.
“With the cool, capable and connected Ford Freestyle, we are adding yet another great product to our diverse portfolio that will help us expand our family of happy Ford owners in India”, he added.
The all-new Freestyle will position Ford to address growing consumers’ demand for SUV-like vehicles. Such vehicles are being preferred owing to their commanding seating position and better ground clearance to tackle congested urban environment.
In 2017 alone, compact SUV sales in India grew 37 per cent compared to 9 per cent in total vehicle sales. And Ford has pioneered in this segment with the EcoSport, by consistently outpacing overall automotive sales in India, growing more than three-fold between 2013 and 2016.
“Just like we did with the EcoSport, we see a lot of potential in offering this compact utility vehicle to meet the SUV owning aspirations of first-time buyers or young achievers, who are looking to upgrade their small cars”, Mehrotra added.
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