Excelsior Correspondent
JAMMU, July 27: Divisional Commissioner, Jammu, Sanjeev Verma, today flagged off an inter-district bike rally for promoting Swachh Bharat Mission and instill the spirit of cleanliness among people.
The event was organized by Regional Outreach Bureau, ROB, formerly known as Directorate of Field Publicity, under the Ministry of Information & Broadcasting, Government of India.
The bike rally, covering Jammu, Samba and Kathua districts, was flagged off from Vikram Chowk Jammu in the presence of Neha Jalali, Deputy Director, ROB, Jammu. While flagging off the Rally, Sanjeev Verma said that behavioral change was an important part of Swachh Bharat Mission. He emphasized the importance of awareness initiatives in changing the mindsets of people and motivating them to inculcate clean habits. He further said that all departments of the State and Centre need to work together to create awareness about the mission and make SBM a success.
The bike rally, that covered a distance of nearly 130 kms, passed through various tehsils, blocks, urban, Semi Urban and rural pockets of Jammu, Samba and Kathua districts. The bikers interacted with the public at various locations and urged them take up Swachh practices and be a part of the Swachh Bharat Abhiyan. The rally was escorted by vehicles fitted with Public Address System making announcements and chanting songs and slogans of Swachh Bharat Abhiyan.
The rally culminated at Government Higher Secondary School, Pallan in Billawar block of Kathua district where an awareness programme was organized by the department in coordination with the district administration. The participants, Officers/ Officials of Regional Outreach Bureau and others were administrated the pledge of Swachhta. Various publicity activities were taken up at Pallan that included Seminar, Open Quiz, Expert lectures interactive sessions.
Additional DC, Billawar, Jolginder Singh Rai, who was chief guest on occasion, urged people to make the Swachh Bharat Mission participative.
Prem Singh, Deputy CEO, Billawar, Deepak Kumar, BDO Billawar and Chaman Lal, Principal of the host Institute, were present on the occasion.
Field Officials from ROB Jammu, Gurnam Singh and Vikram Uppal delivered lectures on SBM. The school students participated in the seminar and a quiz contest was organized for general public. Prizes among the participants of seminar and winners of open quiz contest were distributed on the spot. Theme based cultural programmes by the registered parties of ROB Jammu was another attraction of the day long programme.
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