DIPR to institute JK State Media Awards: Zulfkar

Minister for Information, Ch Zulfkar Ali chairing a meeting at Srinagar on Wednesday.
Minister for Information, Ch Zulfkar Ali chairing a meeting at Srinagar on Wednesday.

Excelsior Correspondent
SRINAGAR, July 26: To recognize and honor the excellence in journalism in J&K, Minister for Information, Food, Civil Supplies and Consumer Affairs (FCS&CA) Choudhary Zulfkar Ali today announced “Institution of Annual J&K State Media Awards” to be presented by the Department of Information and Public Relations (DIPR) on World Press Freedom Day every year.
Making the announcement during the review meeting of DIPR convened at the Media Complex here today, the Minister said to begin with the awards would be conferred in two categories including one for Lifelong Contribution to the Field of Journalism in J&K, and another for Reporter of the Year. “The awards will be given as a mark of recognition and acknowledgement of the contribution towards the field of journalism in the State,” the Minister said.
The meeting also discussed the modalities for constitution of the State Media Advisory Committee (SMAC), as recommended by Press Council of India, to hash-out the day-to-day issues being faced by the journalists while performing their professional duties. The DIPR was asked by the Minister to immediately set the process into motion for constitution of SMAC.
Taking cognizance of the acute shortage of professional human resource in DIPR, the Minister asked the department to start fresh process for empanelment of the Stringers (Reporters) from amongst the professionally qualified youth as was done in 2015.
The Minister also asked DIPR to take up the issue of filling up all the vacant posts on substantive basis, especially at the cutting edge levels,  with the Services Selection Board (SSB).
The meeting also discussed creation of a “New Independent Mechanism” for distribution of Government advertisements to the newspapers, and to seek its delinking from Public Relations Work of the department. It was said that two separate entities on the pattern of Directorate of Audio Visual and Publicity (DAVP) and Press Information Bureau (PIB) would be created to deal separately with the advertisement distribution and Public Relations. The Minister said such a mechanism will help DIPR to come up as a professional organization entrusted exclusively the PR work. He asked DIPR to submit a detailed proposal in this regard to the Government.
The meeting also held threadbare discussions on the categorization of approved newspapers, periodicals for distribution of Government advertisements. The Minister called for constituting a committee to categorize the newspapers and periodicals in light of the parameters set in Government Order No: ID/A/22/2017 dated: 13-03-2017.
Secretary Information, M H Malik, Director Information Muneer-ul-Islam, Joint Director (Headquarters), Abdul Majid Zargar, Joint Director Information Jammu, Manisha Sarin, Joint Director Information Kashmir, Zahoor Ahmad Mir, Deputy Director Information PR (Headquarters), Sheikh Zahoor, Deputy Director PR Jammu, Avleen Kaur, Deputy Director PR Kashmir, Farooq Ahmad Baba, Deputy Director KBI New Delhi, Vidhushi Kapoor and other officers attended the meeting.

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