JAMMU, Nov 8: The Department of Tourism and Travel Management (DTTM), Central University of Jammu, organized spectrum of events to mark the occasion of the “Paryatan Parv”.
A series of activities were organized in consonance with the theme jointly mooted by the Ministry of Human Resource Development and the Union Ministry of Tourism. In sync with the pulse of the theme, DTTM organized Photography, Nukkad Natak, Essay Writing and Slogan Writing events.
CUJ Vice-Chancellor Prof Ashok Aima highlighted importance of branding in Tourism management and expressed satisfaction over the management of events.
Dr Jaya Bhasin, Head, DTTM, CUJ, explained importance of the theme of the “Paryatan Parv”. She also apprised the participants about the various activities conducted during the event.
The event was opened by theme speech of Dr Amit Gangotia, Assistant Professor, who emphasized the growth, diversity and performance of tourism sector and the links of the sector with the development, socio-economic progress, jobs and enterprises creation.
In his remarks Prof. Govind, Head, Department of Mass Communication and New Media highlighted the power media as a strategic tool for destination marketing and branding. Speaking on the occasion, Prof Zaffar from the Centre for Comparative Religion and Civilization, CUJ, mentioned that tourism can be a key driver of the growth and economic prosperity for the Jammu and Kashmir.
This event was designed to provide a platform to the students to showcase their skills and develop their creative potential. Four different themes integrated the Essay Writing Competition that focused on (1) Creating Indian Identity through Tourism; (2) Prospects and Challengers of Jammu and Kashmir Tourism; (3) Role of Urban Governance in Travel Experiences and (4) Responsible Tourism and its Role in Destination Sustainability. The photography competition was focused on the themes: (1) Landscape and Nature, (2) Culture and Heritage (Architecture / Monuments / Costumes / Life Style / Rural Life / Rural Settings), (3) Wildlife (Flora and Fauna) and People (Portraits / Moods / Livelihood). The most engaging activity of “Paryatan Parv” was Nukkad Natak on the theme-‘Social Issues in India’.
The event was coordinated by Ranjeet Kumar Raman, Assistant Professor and vote of thanks was proposed by Rahul Thakur, Assistant Professor.