Excelsior Correspondent
JAMMU, Oct 21: ‘Be in Good Hands’ – BMW India’s comprehensive after-sales service campaign has further strengthened BMW’s connect with its customers across the country. BMW’s paramount focus on customer satisfaction is reflected not only through its premium products but also its premium services.
‘Be in Good Hands’ after-sales campaign has been designed keeping the customer’s requirements at the center – Convenience, Cost, Time and Quality. BMW presents a world class experience to its customers when it’s time for their vehicle to visit the workshop. Numerous benefits combined with dedicated, personalized service make it a delight for the customers.
Frank Schloeder, President (act), BMW Group India said, “Customers are at the heart of everything that BMW does. Purchase is only the beginning of a relationship that is nurtured at each step. With BMW, ownership is a rewarding experience throughout the vehicle’s lifecycle.
‘Be in Good Hands’ is a promise that completes the circle of ‘Sheer Driving Pleasure’. Flexible packages, full cost control, quick turn-around time and first-class service together provide complete peace of mind to our customers at all times. With BMW service offerings, our customers are always ready to take their BMW wherever they want, whenever they want!”
Time is precious and at BMW, the customer’s time is valued the most. Mobility Offer includes a complimentary pick-up and drop of the vehicle without disturbing the customer’s schedule. This facility is offered by all 35 BMW service outlets across the country.
BMW Fast Lane Service makes sure that the vehicle gets back on the road as soon as possible after a standard vehicle service. Once the vehicle is at the dealership, latest technology enables the system to extract vehicle data through the smart key reader. The vehicle is received at the Service Consultation Bay where, with the help of advanced BMW Integrated Service Process Application “Mobile” (ISPA Mobile) on an iPad, the service advisor gets instant access to vehicle information and its service requirements. ISPA Mobile readily assesses the present status of the vehicle and analyses it to highlights areas that require work.
BMW Service Inclusive, BMW Plus and BMW Repair Inclusive are a range of transparent service packages that cover maintenance, inspection and wear-and-tear.
Periodic service campaigns are conducted across the country to ensure that a BMW is always ready.
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