Artist Frida Kahlo’s family says judge blocks improper use of brand

MEXICO CITY, Apr 21: A Mexican judge has blocked a company associated with U.S. toymaker Mattel Inc from commercializing the image of artist Frida Kahlo, her family says, as it seeks to halt sales of a Barbie doll styled after the influential artist.
Mattel, which manufactures Hot Wheels toys and Barbies, launched an “inspiring women” series of dolls featuring the late painter in March. The company said at the time that it had reached an agreement to manufacture the doll with the Frida Kahlo Corporation, which says on its website that it owns the trademark rights to the artist’s image worldwide.
But Mara Romero, Kahlo’s grand niece, has told local media that the rights belong to her and her family.
In a Twitter post on Wednesday, the family’s official account, @FridaKahlo, wrote that a Mexico City judge had ordered the Frida Kahlo Corporation to stop using the “brand, image and work of the illustrious painter Frida Kahlo” without permission from the owner of the rights. (AGENCIES)

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