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EDITORIAL In the on-going war of attrition between the NDA Government and the Opposition, Atal Behari Vajpayee has allowed himself to be further criticised. And his think-tank has, once again, allowed itself to be further exposed for its intolerance towards the Opposition, particularly the Congress president, Ms Sonia Gandhi. In her more-loyal-than-the-king style, Ms Sushma Swaraj, the Minister for Information and Broadcasting, sought to frighten the lady of 10 Janpath by inviting her to participate in a discussion on .more Crickets new kid on the block, Harbhajan Singh, has shot into prominence. And Pepsi management wants him to wear Pepsi shirt. Punjabi munda is ready to oblige them. Why? He knows it well that most of Indias top marketable cricketers are with Pepsi, which also grabbed Indian skipper, Saurav Ganguly, a Coke original. Ms Vibha Rishi, Executive Director, Pepsi Foods, does not rule out the possibility of the entire Indian cricket team endorsing....more |
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EDITORIAL In the on-going war of attrition between the NDA Government and the Opposition, Atal Behari Vajpayee has allowed himself to be further criticised. And his think-tank has, once again, allowed itself to be further exposed for its intolerance towards the Opposition, particularly the Congress president, Ms Sonia Gandhi. In her more-loyal-than-the-king style, Ms Sushma Swaraj, the Minister for Information and Broadcasting, sought to frighten the lady of 10 Janpath by inviting her to participate in a discussion on Doordarshan, instead of conceding the latters demand for time on DD for making a statement. Ms Sushma, undoubtedly, is an experienced lady in the field of politics, while Ms Sonia lags behind because of her lack of experience in politics and politicking. Ms Sushma, as the I&B Minister, at the same time, has demonstrated purely partisan view on Ms Sonias demand. Ms Sonia, it requires to be mentioned here, demanded, on March 20, that a representative of her party be permitted to present its views on the Tehelka tapes to the nation. And she made the demand in a letter addressed to Mr Atal Behari Vajpayee. She must have irritated the Prime Minister by her criticism of his decision to allow former Defence Minister, George Fernandes, to address the nation on the national network "after he was dropped from the Cabinet". Mr Vajpayee simply forwarded Ms Sonias letter to the I&B Minister, Ms Sushma Swaraj. In fact, Mr Vajpayee wrote to Ms Sonia in reply to her letter: "I am sending the letter to the I & B Minister to look into the matter". In her letter, Ms Sonia had termed as "unprecedented" the decision to allow a "dropped" Minister to address the nation on Doordarshan, and, precisely, sought similar opportunities for her party to explain its views on the Tehelka expose. The Congress president dashed off the letter to the Prime Minister at a time when the BJP had launched an offensive against her. Why? The BJP lashed out at Ms Sonia for demanding the resignation of the Vajpayee Government on "moral grounds". And BJP leaders sought to remind her that she had not articulated the need for her husband, Rajiv Gandhi, to resign after the Bofors scandal erupted, nor had her mother-in-law, Indira Gandhi, offered to step down after the Nagarwala scam. If Ms Sushma openly supported George Fernandes to use Doordarshan to make political remarks after he tendered his resignation letter to the Prime Minister, why should the NDA Government prevent Ms Sonia from making use of DD to answer certain points raised by former Defence Minister in the wake of the Tehelka expose? Can Ms Sushma and others in the NDA Government deny the fact that George Fernandes made offensive remarks as part of his explanatory statement? In a democratic system, the powers-that-be are supposed to demonstrate democratic temperament. Considering the fact that George Fernandes lambasted his political adversaries, the NDA Government is required to give an equal opportunity to the Opposition leaders to defend themselves on the same electronic medium, which was used by former Defence Minister. It is unfortunate that vested interests have begun to give currency to tutored reports that as Prasar Bharati is an autonomous body, the Government has no role in granting permission to any individual or organisation to use All India Radio and Doordarshan. Does Ms Sushma Swaraj want us to believe that as the I&B Minister she has no control over DD? It is generally felt that while DD continues to be under the thumb of the I&B Ministry, the NDA Government anticipates lot of fireworks in the event of permitting Opposition leaders, particularly Ms Sonia Gandhi, to rebut the remarks made by George Fernandes in his statement telecast on March 15. Can Vajpayees vehicle of propaganda challenge the growing feeling that the rejection of the demand of Ms Sonia Gandhi smacks of political partisanship? No wonder, allegations that the Government wants to whittle down autonomy of Doordarshan and AIR have, in the altered scenario, found a forceful public expression. Crickets new kid on the block, Harbhajan Singh, has shot into prominence. And Pepsi management wants him to wear Pepsi shirt. Punjabi munda is ready to oblige them. Why? He knows it well that most of Indias top marketable cricketers are with Pepsi, which also grabbed Indian skipper, Saurav Ganguly, a Coke original. Ms Vibha Rishi, Executive Director, Pepsi Foods, does not rule out the possibility of the entire Indian cricket team endorsing Pepsi one day. Even as Pepsi officials have, at present, kept their cards close to their chest, clear indications are there that the cola major nurtures grand plans of getting the entire cricket team under its fold. While Pepsi has been extremely pro-active when it comes to cricketers, Coke seems to have swung the other way. A fact recognised by its rival cola giant. And Pepsi has always been one-up on Coke, when it comes to signing on cricketers. Yuvraj and Zaheer , who shot into prominence during the Kenya cricket series in the year 2000, were signed on just after the series got over.The young have the requisite attitude to outperform their icons. That seems to be the essence of Pepsis latest commercial, scheduled to hit television screens shortly. Pepsi has added another chapter to its yeh dil maange more series. Shah Rukh Khan, the hero, is shown obliging the whims of the pretty-young-thing in question. However, just as the two are warming up to each other, the writer of the story files in, and takes away the girl.Shah Rukh actually ends up tied to the railway track. Another Pepsi film, also scheduled to break within the next few days, is shot against a tech background. According to data culled by Quantum Research 2000, the youth state-of-mind perceived technology as a great leveller, which explains the thought behind this film. This film will be aired on niche channels only, considering that it would appeal only a certain audience. The advertisements for yet another Pepsi product, Slice mango, are also in the final stages, and will hinge on the dabaa ke piyo tagline. Gatorade, a health-based beverage brand that Pepsi Foods Limited recently acquired from Quaker Oats, is likely to be brought to India in future. The ready-to-drink, bottled beverage is a huge success in the United State. It remains to be seen whether Pepsi Foods will reformulate the brand to suit Indian tastes. |
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